About

 

My name is Joanna King, and I am the graphic designer behind Joannabelle Design. My 15+ years experience includes having a leading role within in-house creative teams and doing freelance design. Currently, I am self-employed and enjoy creating comprehensive brand identities, magazine layout, and working on projects on a freelance basis. I have a deep love for all kinds of paper and typography and designing custom invitation suites and collateral for weddings, showers or other events.

I love to get outdoors, use my hands to sew up a quilt, and a nice cup of freshly-ground coffee.

Find me on LinkedIn


creative/Branding Approach

DISCOVERY & RESEARCH

Client conversation and questionnaire, Pinterest board created, typography, image and color palette exploration

MOODBOARD DEVELOPMENT

Curated and distinct looks presented to client

DESIGN/LOGO REFINEMENT

Several rounds of sketching, presentation and iterations

PACKAGE DEVELOPMENT

Production of pre-determined assets is developed (ex. business cards, letterhead, signage, branding sheet, etc.)

PRINT PRODUCTION ASSISTANCE

Works with client to find the right printer for simple or specialty techniques

WEBsite CUSTOMIZATION

Template tailored to final branding package with colors, imagery and typography and work with client to ensure functionality and training